After researching hundreds of best places to work, I noticed a trend: in many of the best and most successful organizations
~ MESSAGING IS A PROMISE ~
&
~BRAND IS CULTURE ~
This means your words do more than market — they alter perspectives, drive culture, forward strategic plans, establish goals, and communicate values.
They are the grand-ma-ma of influence.
As a collaborative communications consultant, I hone in on what is unique about you, your vision, your gifts, your work, and your approach. Then, I help you develop messaging that will
elevate your brand
forward your mission
communicate your values
And speak directly into the heart of your audience.
My Approach To Communications
YOU DON’T HAVE TO EMPLOY COERCION TACTICS, PAIN POINTS, AND CINDERELLA STORIES TO GET PEOPLE TO LISTEN.
Your audience doesn’t want to be SHAMED INTO NEEDING YOU - they want to be united around a vision.
This is why I take a research-based, feminist approach to messaging and marketing.
Using dialogue interviews and a robust intake process, I begin my work by unearthing the essence of your brand. Then we work together to develop messaging that is inclusive and empowering — messaging designed to make your audience feel better about their future, not worse about themselves.
After all, why manipulate people into needing you, when you can motivate them around a deeper and more enduring purpose?
I find this approach refreshing.
I think you and your audience will too.
“Liz has a clear, engaging writing style that can be adapted for any purpose, and she has the rare ability to tell a story in a fun, engaging way. I would highly recommend her as a writer for any publication, organization, or anyone else who wants a smart, captivating voice for their content.”
Services
Communications Coaching
Do you need help writing, speaking, and organizing your message? Do you need some clarity on your brand and someone to talk you through your approach?
Communicating the value of your work can be like cutting your own hair — you’re too close to see the big picture.
Communications coaching involves an extensive intake (the “Copy Guide” that clients rave about) followed by a mix of consultation and hand holding.
It’s perfect if:
You need an eye.
You need an edit.
You need a strategy.
You need some expertise.
You need to reconnect with why your work matters.
COPYWRITING
I take a select number of copywriting projects each year. This includes websites, brochures, blogs, and all the communication odds and ends that go into getting your brand out there.
While I work with clients across a range of industries, I only work with organizations and businesses owners who are passionate about their work, committed to what they do, and who are invested in having a positive impact.
These are the thought leaders and game-changers I seek to amplify.
DIALOGUE Interviews
When it comes to your brand, your stakeholders are a treasure trove of important information.
Are you listening?
Your clients, customers, employees, allies, and board members know who you are (not just who you say you are), what you have to offer, and where you have opportunities to grow. They know what your industry wants, needs, and yearns for.
Their insights are pivotal in helping you craft your story and leverage your voice.
Bios
It’s almost impossible to write about ourselves.
I offer this stand-alone service for two reasons: I love doing it and people need it.
If you need your bio written — for a book cover, course, workshop, or website — let’s talk.